A new limit on the level of arsenic allowed in apple juice was proposed Friday by the U.S. Food and Drug Administration.
The move comes after a year of pressure from consumer groups concerned about the contaminant's effect on children.
The new standard would limit the amount of arsenic in apple juice to the same maximum level permitted in drinking water, 10 parts per billon, the agency said in a statement. Apple juice containing higher levels of arsenic could be removed from the market and companies could face legal action in those cases.